Kitchenware retailer ProCook has announced the launch of a linked not-for-profit organisation that supports the eradication of single use plastic products from Britain’s beaches and promotes the use of reusable drinking vessels.
The organisation has been set up by ProCook owner Daniel O’Neill who was inspired to take positive action towards a more sustainable environment.
It is vitally important that companies take responsibility to ensure that they doing everything to protect the environment whilst working towards a more sustainable future. Following programmes like the David Attenborough’s Blue Planet it is impossible to ignore the plight of our planet.Daniel O’Neill, ProCook
Single-use plastics make up on average 49% of beach litter  and here at Life’s a Beach we feel it is more important than ever for us all to help protect our planet and one of the easiest switches we can make is switching from single-use plastics to products made for long-term multiple use.
A plastic bottle discarded on a beach today could last 450 years in the marine environment  and of the 7 million single use coffee cups that are used each day more than 99.75% do not get recycled and end up in landfill . Life’s a Beach are dedicated to supporting the mission to reduce these shocking numbers through schemes which include education, promoting reusable products and organised beach cleans.
A plastic bottle could last 450 years in the marine environmentSingle-use Plastics and the Marine Environment, Seas at Risk, 2017
Life’s a Beach will be primarily funded via the sales of a stylish line of reusable products, from which 10% of sales will go to the organisation, helping to fund schemes to support the eradication of single-use plastics from our beaches. This will include education, promoting reusable products and organised beach cleans.
 Surfers Against Sewage, Marine Litter Report, 2014-2020 Vision
 Seas at Risk, Single-use Plastics and the Marine Environment, 2017
 House of Commons Environmental Audit Committee, Disposable Packaging: Coffee Cups, 2017-19