What is Life’s a Beach?

Life’s a Beach is a charity set up by kitchenware retailer ProCook, to support the eradication of single use plastics from British beaches and the promotion of reusable products.

The charity has been set up by ProCook owner Daniel O’Neill who was inspired to take positive action towards a more sustainable environment. Single use plastics make up on average 49% of beach litter [1]  and a plastic bottle discarded on a beach today could last 450 years in the marine environment [2]. Of the 7 million single use coffee cups that are used each day more than 99.75% do not get recycled and end up in landfill [3]. Life’s a Beach are dedicated to supporting the mission to reduce these shocking numbers through schemes which include education, the promotion of reusable products and organised beach cleans. 

“It is vitally important that companies take responsibility to ensure that they doing everything to protect the environment whilst working towards a more sustainable future. Following programmes like David Attenborough’s Blue Planet it is impossible to ignore the plight of our planet.”

Daniel O’Neill, 2018

Life’s a Beach will be primarily funded via the sales of a stylish line of reusable products, from which 10% of sales will go to the charity. Products will be available to buy at ProCook stores across the UK, online at procook.com and on Amazon.



[1]  Surfers Against Sewage, Marine Litter Report, 2014-2020 Vision

[2] Seas at Risk, Single-use Plastics and the Marine Environment, 2017

[3] House of Commons Environmental Audit Committee, Disposable Packaging: Coffee Cups, 2017-19